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CERTIFICATE In Digital marketing +(RCDM)(M-DM+-3179)

Last updated Dec, 2025
Certified Course

₹15,000 ₹18,000

Duration4 Months
Enrolled0
Lectures96
Videos0
Notes0
CertificateYes

What you'll learn

The Digital Marketing Advanced Course (RCADM) is designed for professionals who want to improve their digital marketing skills and achieve better results. This course focuses on advanced techniques such as SEO, PPC advertising, social media strategy, content marketing, email automation, and data analytics. Learners gain practical experience with modern tools, real campaigns, and case studies. The course helps participants plan, create, optimize, and manage effective digital marketing campaigns, increase brand visibility, and achieve business goals in today’s competitive digital world.

Course Syllabus

📘 Digital Marketing Advanced Course (RCADM)

Step-Wise Curriculum

Step 1: Digital Marketing Foundation (Revision)

Overview of digital marketing ecosystem
Customer journey & sales funnel
Marketing goals, KPIs & conversions
Understanding buyer personas

Step 2: Advanced Search Engine Optimization (SEO)

Advanced keyword research & intent analysis
On-page SEO (content, meta tags, structure)
Technical SEO (site speed, indexing, schema)
Off-page SEO & link-building strategies
SEO tools: Google Search Console, Analytics, SEO tools
SEO reporting & performance tracking

Step 3: Pay-Per-Click (PPC) & Paid Advertising

Google Ads account structure
Search, Display & Video ads
Keyword bidding & quality score
Ad copywriting & landing page optimization
Conversion tracking & ROI measurement
Budget planning & campaign optimization

Step 4: Advanced Social Media Marketing

Platform-wise strategies (Facebook, Instagram, LinkedIn, YouTube)
Paid social media advertising
Audience targeting & retargeting
Content calendars & campaign planning
Social media analytics & performance reports

Step 5: Content Marketing Strategy

Content planning & storytelling
Blog, video, reel & infographic strategy
SEO-friendly content creation
Content distribution & promotion
Measuring content performance

Step 6: Email Marketing & Automation

Email campaign planning
List building & segmentation
Email automation & drip campaigns
Lead nurturing strategies
Email performance analysis

Step 7: Web Analytics & Data-Driven Marketing

Google Analytics setup & reports
Tracking traffic, users & conversions
Campaign performance analysis
Data-based decision making
Creating dashboards & reports

Step 8: Conversion Rate Optimization (CRO)

Landing page optimization
A/B testing basics
User behavior analysis
Improving leads & sales

Step 9: Online Branding & Reputation Management

Brand positioning online
Online reviews & reputation handling
Influencer & affiliate marketing basics
Crisis management strategies

Step 10: Tools & Technology

SEO, PPC & social media tools
Content & design tools
Automation & CRM tools
AI tools in digital marketing

Step 11: Practical Projects & Case Studies

Live SEO project
Google Ads campaign setup
Social media campaign execution
Analytics reporting project
Real-world case studies

Step 12: Career & Business Growth

Freelancing & agency model
Client handling & proposal making
Resume & interview preparation
Digital marketing career roadmap

Course Fees

₹18000/-

Discounted Fees

₹ 15000/-

Course Duration

4 Months

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