📘 Digital Marketing Advanced Course (RCADM)

Step-Wise Curriculum

Step 1: Digital Marketing Foundation (Revision)

• Overview of digital marketing ecosystem
• Customer journey & sales funnel
• Marketing goals, KPIs & conversions
• Understanding buyer personas

Step 2: Advanced Search Engine Optimization (SEO)

• Advanced keyword research & intent analysis
• On-page SEO (content, meta tags, structure)
• Technical SEO (site speed, indexing, schema)
• Off-page SEO & link-building strategies
• SEO tools: Google Search Console, Analytics, SEO tools
• SEO reporting & performance tracking

Step 3: Pay-Per-Click (PPC) & Paid Advertising

• Google Ads account structure
• Search, Display & Video ads
• Keyword bidding & quality score
• Ad copywriting & landing page optimization
• Conversion tracking & ROI measurement
• Budget planning & campaign optimization

Step 4: Advanced Social Media Marketing

• Platform-wise strategies (Facebook, Instagram, LinkedIn, YouTube)
• Paid social media advertising
• Audience targeting & retargeting
• Content calendars & campaign planning
• Social media analytics & performance reports

Step 5: Content Marketing Strategy

• Content planning & storytelling
• Blog, video, reel & infographic strategy
• SEO-friendly content creation
• Content distribution & promotion
• Measuring content performance

Step 6: Email Marketing & Automation

• Email campaign planning
• List building & segmentation
• Email automation & drip campaigns
• Lead nurturing strategies
• Email performance analysis

Step 7: Web Analytics & Data-Driven Marketing

• Google Analytics setup & reports
• Tracking traffic, users & conversions
• Campaign performance analysis
• Data-based decision making
• Creating dashboards & reports

Step 8: Conversion Rate Optimization (CRO)

• Landing page optimization
• A/B testing basics
• User behavior analysis
• Improving leads & sales

Step 9: Online Branding & Reputation Management

• Brand positioning online
• Online reviews & reputation handling
• Influencer & affiliate marketing basics
• Crisis management strategies

Step 10: Tools & Technology

• SEO, PPC & social media tools
• Content & design tools
• Automation & CRM tools
• AI tools in digital marketing

Step 11: Practical Projects & Case Studies

• Live SEO project
• Google Ads campaign setup
• Social media campaign execution
• Analytics reporting project
• Real-world case studies

Step 12: Career & Business Growth

• Freelancing & agency model
• Client handling & proposal making
• Resume & interview preparation
• Digital marketing career roadmap